Content length is a big question mark that nags almost all bloggers every now and then. This question is generally asked about all types of content.
The essence of content marketing is to attract targeted audience by providing valuable information.
I think people usually do not care about the length of the article – all they care is what they get out of it.
The example of short, concise and to the point content is that of some very good ad where the marketer conveys the whole story within seconds.
Such brilliance has given advertisements an entertainment value that is almost at par with that of movies and sitcoms.
Same is the case with articles or blog posts. You should always create high value content with the mind set of talking to your readers rather than some Google bot.
Of course, I am not saying that the length of the content does not matter at all.
There are some topics which are so vast that you just cannot encapsulate them in, say 400 or so words.
For such topics, you should not shy away from writing miles and miles if you have to.
In order to deliver one salient point you will need to explain it in its full length.
Now again, don’t take me wrong, but respect the time of your audience and make the boring content interesting and difficult content easy to digest.
To make your marketing content truly exceptional, try the following techniques.
Well Written Content
First of all, remember that no one is going to read your content or share it if it sucks.
Create an attention grabbing title that would drag people to click on it.
That is not all! You have to make sure that your content meets high standards of quality.
After all, you don’t need people to get disappointed by poorly written content and navigate away from your page and to ever revisit to your site.
So put forth all your efforts and create a well-written content.
What will be the benefit of your well-written content if it is not appropriate for your targeted audience?
Your ultimate aim is to make your targeted audience attracted towards your products or services.
In order to do so, you have to brainstorm and adopt their personas and understand their wants, needs, problems and thoughts.
Once you have identified all their needs, then justify them through your content.
Every successful blogger or entrepreneur has two goals in mind – SEO and lead generation.
First benefit of content is that there are chances to improve the SEO of the website, so marketers should always make sure that every bit of content such as all of your eBooks, blogs posts and article slides have been optimized with the right set of keywords to improve their search rankings.
The content should also be optimized for lead generation.
Keep Readers In The Loop
While writing any kind of content, do keep your readers in the loop.
Each and every article or post of yours must be built with Aristotle’s theory, complete with a beginning, middle and an end.
Follow this principle for all of your writings in a way that each article is ‘whole’ in itself.
Such writings are very easy to read as they lead the readers by the hand without praising anyone’s ego or giving them the impression of being handfed (especially since not everybody is so keen on being treated like that).
By following all these techniques, you will have no need to worry about the length of the content while making it best.
This guest post is by Susan Smith. Susan is a passionate blogger with expertise in B2B Trade. As an entrepreneur and a businesswoman, she likes to share her extensive knowledge of wholesale industry and frequently writes on manufacturers related topics.Photo Courtesy Of LaLoux